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Social media has become the new open house for Arizona Realtors, where buyers make split-second decisions on who to trust and which listings to explore. With 37% of buyers using social platforms in their home search, authentic content and high-quality visuals are essential to stand out. From Instagram Reels to TikTok walk-throughs, Realtors who master platform-native content gain a competitive edge.
Read MoreInstagram’s newest updates — Repost, Instagram Maps, and the Friends Tab in Reels — are changing the game for Arizona realtors in 2025. From tagging listings in Phoenix neighborhoods to building trust through client Reposts, these tools give agents powerful ways to market properties and connect with buyers. Learn how to combine Instagram’s latest features with professional real estate photography to stand out in a competitive market.
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