By Sean Colón
Phoenix and Tucson real estate pros, listen up: the pendulum of power is swinging toward buyers, and your role just got more crucial. Here’s what’s happening—and how you can ride the wave strategically.
🔍 What’s Changing in 2025
Rising Home Inventory
According to Realtor.com®, the national supply of listings has climbed for 20 months straight, hitting post-pandemic highs. That means more choice for buyers—and the luxury of time that sellers are starting to feel. Arizona mirrors this trend, with Phoenix-area listings up approximately 15% year-over-year.Sellers Stepping Back
Delistings are spiking—up nearly 47% compared to last May. Some homeowners refuse to accept market reality and instead hold back. For agents, this signals two opportunities:For sellers: guide them to test the market strategically.
For buyers: capitalize on quieter listings to broaden options.
Price Cuts vs. List Price Stability
While more sellers are reducing prices, the median list price remains stable or slightly higher, driven by lingering demand in stronger regions—especially in prime Phoenix suburbs. That creates a split market: some sellers negotiate, others hold firm—giving your clients negotiation leverage.Interest Rate Pressure
Mortgage rates ticked up recently, with 30-year fixed loans around 6.72%. That’s still below last year’s highs, but enough to cool casual buyers. Savvy agents can counter by helping clients lock rates with tips from lenders or exploring rate-buydown options.
Why This Matters to Arizona Realtors
🧭 Increased Buyer Leverage
With more homes on the market and fewer frenzied bidding wars, buyers are re-engaging—good news if your inventory is well-positioned.🚀 The Negotiation Window Is Open
Even sellers who don’t drop prices might offer concessions like credits, flexible closing, or staging upgrades to stay competitive.⚖️ Balanced Market = Agent Value
With the market no longer defined by scarcity, expert guidance on pricing, staging, financing, and timing sets top agents apart.
What Top Arizona Agents Can Do Next
1. Educate Sellers on Market Trends
Arm them with local data showing:
• Inventory up XX% in City/Zip code
• Average days on market rising from X to Y
• Percentage of recent price reductions (e.g. 20–30%)
2. Emphasize Strategic Listing Moves
• Launch with aggressive pricing-and-incentive packages
• Consider flexible “coming soon” or early previews before full MLS entry
• Highlight staging, curb appeal, and targeted marketing
3. Lean Into Buyer Support
• Use rate-lock tools or lender partnerships to ease rate anxiety
• Show comparative market analysis using current buyer leverage
• Prepare them for negotiation tactics: price reductions, seller credits, and flexible closing
4. Boost Marketing & Tech Savvy
• Leverage virtual tours and 3D walkthroughs so buyers can vet more properties remotely
• Use AI-powered platforms to retarget active shoppers who paused their search
• Highlight exclusive or just-listed properties to maintain urgency
📈 Final Takeaway for Arizona Realtors
We’re not seeing a crash—just a much-needed market recalibration. More supply and softer demand aren’t warnings—they’re opportunities. For those ready to inform, adapt, and advise, this season promises a return to meaningful agent-client relationships, smarter negotiations, and better outcomes across the board.
Arizona real estate remains vibrant—just a bit more level-headed. Your clients need you now more than ever to guide them strategically through summer’s shifting sands.
Helpful Links:
Realtor.com June Market Trends – stay updated on national insight.
Mortgage Rate Watch – track Phoenix-area rate fluctuations.
Arizona Realtors® Association – for continuing education and local stats.
Author’s Note:
Great markets aren’t just about listing volume—they’re about the quality of service you provide. Use this shift to shine as a trusted advisor, and you’ll help buyers feel empowered and sellers feel supported. Balance is back—so is agent impact.
By the way, I help realtors improve their online and social media presence by providing beautiful photos of their listings. That is why I’ve created this FREE HOME PREP LIST for your clients to help your listings look their best. Feel free to share.