By Sean Colón
East Valley agents—here’s your early market heads-up. Tri Pointe Homes Arizona, formerly known as Maracay, just dropped $18.2 million on a prime 40-acre parcel in Gilbert—one of the most sought-after cities in the Valley. The land, located at the southwest corner of Pecos and Greenfield Roads, will become Lusitano, a thoughtfully designed 76-home community set to begin sales in 2027. For realtors, this isn’t just another housing development—it’s a signpost for where the Arizona market is heading: high-growth suburbs with rich amenities, economic momentum, and national recognition.
Why Gilbert? In the last year alone, Gilbert has earned titles like #1 Mid-Sized City for Economic Growth and #3 Safest and Most Affordable City in America. That’s not hype—it’s a verified hotspot with lifestyle perks that buyers crave. The Lusitano project sits across from Discovery Park’s 48 acres of sports courts, trails, and playgrounds. And it’s minutes from the Price Road Corridor’s booming tech employment sector, Phoenix-Mesa Gateway Airport, and entertainment centers like Topgolf and SanTan Village. In short: location gold. If you're working with relocating families, professionals, or even investors looking to catch the next development wave, this is one to keep on your radar.
For Arizona real estate agents, this is a chance to get strategic early. Start building awareness now with potential clients—especially those planning long-term moves or interested in pre-construction opportunities. Highlight Gilbert’s blend of safety, affordability, and access to top-tier amenities in your listings and social media content. And don’t forget: Lusitano isn’t just about homes; it’s about lifestyle. Trails, parks, modern design, and a community identity that aligns with the elevated expectations of today’s buyers.
2027 might sound distant, but smart agents know that success in this market is about planting seeds now. With Gilbert’s national profile rising and builders like Tri Pointe making major investments, this is one trendline you don’t want to miss.
By the way, I help realtors improve their online and social media presence by providing beautiful photos of their listings. That is why I’ve created this FREE HOME PREP LIST for your clients to help your listings look their best. Feel free to share.