By Sean Colón
East Valley agents: here’s your early market heads-up. Tri Pointe Homes Arizona, formerly known as Maracay, just dropped $18.2 million on a prime 40-acre parcel in Gilbert. One of the most sought-after cities in the Valley. The land, located at the southwest corner of Pecos and Greenfield Roads, will become Lusitano, a thoughtfully designed 76-home community set to begin sales in 2027. For realtors, this isn’t just another housing development; it’s a signpost for where the Arizona market is heading: high-growth suburbs with rich amenities, economic momentum, and national recognition.
Why Gilbert? In the last year alone, Gilbert has earned titles like #1 Mid-Sized City for Economic Growth and #3 Safest and Most Affordable City in America. That’s not hype; it’s a verified hotspot with lifestyle perks that buyers crave. The Lusitano project sits across from Discovery Park’s 48 acres of sports courts, trails, and playgrounds. And it’s minutes from the Price Road Corridor’s booming tech employment sector, Phoenix-Mesa Gateway Airport, and entertainment centers like Topgolf and SanTan Village. In short: location gold. If you're working with relocating families, professionals, or even investors looking to catch the next development wave, this is one to keep on your radar.
For Arizona real estate agents, this is a chance to get strategic early. Start building awareness now with potential clients, especially those planning long-term moves or interested in pre-construction opportunities. Highlight Gilbert’s blend of safety, affordability, and access to top-tier amenities in your listings and social media content. And don’t forget: Lusitano isn’t just about homes; it’s about lifestyle. Trails, parks, modern design, and a community identity that aligns with the elevated expectations of today’s buyers.
2027 might sound distant, but smart agents know that success in this market is about planting seeds now. With Gilbert’s national profile rising and builders like Tri Pointe making major investments, this is one trendline you don’t want to miss.
Leveraging Visual Strategy for East Valley Developments
As home builders like Tri Pointe Homes ramp up production on communities like Lusitano, the marketing landscape for local realtors shifts. In a high-demand market, standing out requires more than just listing a property; it requires telling a compelling visual story that captures the lifestyle amenities of the East Valley.
Whether you are targeting relocating luxury buyers, investors, or families eyeing pre-construction phases, your visual presentation dictates your listing's momentum. High-end imagery, precise architectural composition, and curated media are what bridge the gap between an impression and an active inquiry. That added effort in marketing properties may include utilizing tools like Zillow 3D Home Tours, Twilight, professional exteriors and interiors, virtual staging, aerial drone photography to highlight the area.
Planning your next luxury listing or builder presentation in Gilbert or the broader East Valley?
Don't leave your presentation to chance. View the Sean Colón Architecture & Real Estate Portfolio to see how clean lighting, accurate color, and intentional composition elevate residential and commercial spaces across Phoenix.
About the Author
Sean Colón is an Arizona-based architectural, short term rental, and real estate photographer with over 14 years of professional experience. He works with short-term rental owners, real estate agents, builders, and designers across the East Valley, focusing on accurate, well-composed imagery that supports how properties are marketed and understood.
His work emphasizes consistency, color accuracy, and visual clarity across residential, architectural, and commercial projects.