By Sean Colón
The right lighting can completely transform how a property is perceived online. In Arizona’s competitive real estate market, Realtors know that great photography can mean the difference between a listing that lingers and one that sells quickly. One of the most common questions agents face in 2025 is whether to invest in virtual twilight photography or schedule a traditional twilight shoot. Both options have unique benefits, and understanding when to use each can help you elevate your marketing strategy and win more clients.
Why Twilight Photography Matters in Arizona Real Estate
Twilight images have long been a staple of high-end listings. According to the National Association of Realtors (NAR), 97% of buyers search online before touring homes, and homes with professional photos sell 32% faster than those without. In Arizona, where desert sunsets create striking backdrops, twilight photography adds drama and luxury to even modest properties.
Twilight photos:
Highlight exterior lighting features such as landscape lighting and pool lights.
Make homes appear warmer and more inviting.
Differentiate listings from the competition, particularly in crowded markets like Phoenix, Scottsdale, and Chandler.
With inventory shifting in 2025 and buyers becoming more selective, Realtors need every edge possible — and twilight imagery consistently delivers.
Traditional Twilight Photography: The Gold Standard
Traditional twilight photography means scheduling a shoot during that narrow 20–30 minute window after sunset when the sky glows, lights shine warmly, and the home looks its most photogenic.
Benefits of traditional twilight shoots:
Authentic lighting that feels natural and organic.
Works especially well for luxury properties or listings with standout features like pools, large patios, or dramatic desert landscaping.
Builds credibility with clients who want “real” photography.
However, there are some challenges:
Timing is limited, and Arizona sunsets are not always predictable.
Weather or seasonal conditions (like monsoon clouds) can complicate scheduling.
Additional costs if multiple properties need twilight coverage.
For high-value listings, though, the payoff is often worth it. A recent Redfin analysis found that homes with twilight photos of outdoor features sold for up to 4.1% more on average than those without.
Virtual Twilight Photography: Flexible, Fast, and Cost-Effective
Virtual twilight photography has surged in popularity, especially as Realtors seek faster turnaround times. This method uses advanced editing to transform daytime photos into twilight images with glowing skies and illuminated windows.
Benefits of virtual twilight shoots:
Flexible — no need to schedule around the sunset.
Faster delivery, which helps when a listing needs to go live quickly.
More affordable than a dedicated twilight shoot.
Great for smaller properties or listings where budget is tight but visual impact is still needed.
Many Arizona Realtors use virtual twilight as a way to enhance MLS photos without the extra time commitment. For example, a $350,000 listing in Gilbert might not justify the cost of a full twilight shoot, but virtual twilight can still add that upscale appeal to make the property pop online.
Which Should You Choose in 2025?
The decision often comes down to the property, your client, and the listing strategy.
Choose traditional twilight photography if:
The home is high-end or luxury priced (Scottsdale, Paradise Valley, North Phoenix).
Outdoor features like pools, spas, fire pits, and landscaping are strong selling points.
You want maximum authenticity and emotional impact.
Choose virtual twilight photography if:
The property is mid-tier, where budget-conscious clients still want impressive visuals.
You need flexibility and quick turnaround.
The home doesn’t have dramatic outdoor lighting features but still benefits from a warm evening look.
Many Realtors are now using both: virtual twilight for fast MLS uploads and traditional twilight for premium marketing (brochures, social media campaigns, and luxury buyer presentations).
Why Strong Visuals Still Close Deals
No matter which twilight style you choose, the reality is that visuals sell homes. A 2023 Zillow report found that listings with high-quality photos generated 61% more views and sold 20 days faster on average. In Arizona’s 2025 market, where buyers have more options and interest rates shape purchasing decisions, your marketing must stand out immediately. Twilight imagery — whether virtual or traditional — provides that crucial edge.
Final Thoughts and Next Steps
Arizona Realtors don’t just sell homes; they sell lifestyles. Deciding between virtual twilight vs. traditional twilight photography comes down to the story you want to tell about each property. Both approaches have real value, and when used strategically, they can dramatically improve client satisfaction and buyer interest.
If you’re ready to elevate your listings with stunning photography that attracts more buyers and impresses clients, I’d love to help. Visit www.seancolon.com to see my portfolio and contact me about Arizona real estate photography services tailored to your listings.
By the way, I help realtors improve their online and social media presence by providing beautiful photos of their listings. That is why I’ve created this FREE HOME PREP LIST for your clients to help your listings look their best. Feel free to share.