By Sean Colón
The Instagram hacks that worked in 2022 won’t cut it today. In 2025, Arizona realtors must adapt to shifting buyer behaviors and platform trends. This blog reveals which social media platforms are catching fire among Arizona buyers right now, shows the types of content that spark engagement, and emphasizes how professional real estate photography amplifies your reach and closings.
What Platforms Are Arizona Buyers Actually Using?
The social media landscape has evolved fast, and savvy realtors are paying attention:
Instagram remains king, especially with Reels and Stories showing strong traction. Research suggests about 65% of first-time homebuyers in Arizona follow listings via Instagram.
Facebook marketplace and local Groups (e.g. “Tempe Real Estate Talk”) are crucial for community-based searches and peer recommendations.
TikTok is on the rise. Short, visually engaging home tours are generating tens of thousands of views across Phoenix, Tucson, and Mesa.
Actionable Tip:
Focus your energy where your audience is. Produce visually compelling Reels, engage locally via Facebook groups, and experiment with TikTok to amplify your listings.
Content That Arizona Buyers Actually Engage With
Forget template-heavy slideshows. Here’s what resonates:
Bite-sized virtual tours (30–60 seconds): Highlight open layouts, desert landscaping, and sunny Arizona features.
Educational posts: Address real concerns—for example, utility cost breakdowns for homes in Gilbert, or what HOA fees cover in Scottsdale.
Human stories: Share candid moments from recent buyers—perhaps a Chandler family enjoying their backyard or a surprise behind-the-scenes renovation outcome.
Avoid generic collages and overused stock images. Arizona buyers are visual and value-driven, they want authenticity with clarity.
Why Professional Real Estate Photography Still Matters
In Arizona’s visually saturated market, professional photos elevate credibility and listing performance:
Enhanced engagement: Listings with professional images see up to 118% more views compared to listings with standard photos (Redfin).
Brand trust: High-quality visuals signal that you care about presentation, detail, and client satisfaction.
Platform prioritization: Gorgeous, well-lit photos are favored in feeds across Instagram, Facebook, and TikTok.
When paired with strong content strategies like NEPQ or storytelling, top-tier photography becomes your competitive edge in the Phoenix metro, the East Valley, and beyond.
Quick Social Media Action Steps for Arizona Realtors
StrategyWhy It Works in 2025Post Reels sample routinesBoosts visibility and lets your personality shineAnswer local questions in postsAdds value and builds trust with Arizona buyersShowcase community scenesHelps buyers visualize life in Gilbert or MesaMaintain posting consistencyAlgorithms favor regular, quality content
The Arizona Advantage: Stay Engaged, Win More Business
The Arizona real estate market remains one of the most dynamic in the U.S., with growth in Phoenix, Scottsdale, and Gilbert driving housing demand. Realtors who combine strategic social media, authentic storytelling, and professional imagery will stand out—and capture more listings, referrals, and closings.
Let’s Elevate Your Listings
Ready to dominate your social media presence and bring listings to life? Pair your content strategy with stunning photography that speaks to Arizona buyers. Whether it’s a sunrise shot in Ahwatukee or a night-time walk-through of a new build in Chandler, I can help your visuals convert browsers into buyers.
Contact me today to create gorgeous real estate imagery that complements your winning social media strategy and helps you close more deals.
By the way, I help realtors improve their online and social media presence by providing beautiful photos of their listings. That is why I’ve created this FREE HOME PREP LIST for your clients to help your listings look their best. Feel free to share.