By Sean Colón
Gilbert is once again making headlines in Arizona real estate. On August 6, 2025, the Planning Commission gave final approval to The Ranch, a landmark $1 billion mixed-use development that will transform the East Valley’s economic and housing landscape. For Arizona realtors, this isn’t just another project—it’s a game-changer that will reshape buyer demand, lifestyle opportunities, and long-term market value.
What Makes The Ranch Different?
Spanning 295 acres along Power Road between Warner and Elliot, The Ranch is the largest mixed-use project Gilbert has ever seen. Unlike typical single-focus developments, it blends industrial, residential, and commercial uses with 18 acres of curated green space. Think of it as a master-planned hub designed to balance work, lifestyle, and community.
For realtors, that mix matters. Walkable retail, shaded gathering areas, and lifestyle amenities are no longer “extras”—they are top decision-making factors for Arizona buyers. Developments like The Ranch that prioritize livability are magnets for families and professionals moving to the East Valley.
Phase 1: Breaking Ground in Q4 2025
Construction is slated to begin later this year, starting with Harvest Village, a 51,000-square-foot retail center designed as a neighborhood lifestyle hub. Highlights include:
20,000 square feet of speculative retail and restaurant space
An open-air social plaza with decorative hardscape and lighting
Ample parking with a 9:1,000 SF ratio
Walkable access to surrounding neighborhoods
At the same time, Corner Springs will prep pad-ready sites for 78,000 square feet of retail, restaurant, and office space, plus four drive-thru pads—features that appeal to today’s convenience-driven buyers and tenants.
The first phase also delivers the 18-acre open space with walking paths, seating, and shaded greenbelts, connecting the project to nearby Morrison Ranch. These features boost not only home values but also marketability for realtors selling nearby.
By the Numbers: Economic Impact Realtors Can’t Ignore
The Ranch isn’t just about lifestyle—it’s about scale and dollars. Upon completion, it will include:
3 million square feet of industrial space
729 multi-family units across three walkable communities
34 acres of retail and restaurants
The economic impact is staggering:
$961.7 million in output during construction
$42.8 million in tax revenue generated during buildout
$1.5 billion annually in total economic output once complete
Nearly 9,000 jobs supported each year
For Arizona realtors, this means more buyers with stable employment, higher demand for surrounding housing, and a stronger resale market in Gilbert.
Why This Matters for Arizona Realtors
With its location minutes from Loop-202, Phoenix-Mesa Gateway Airport, and ASU Polytechnic, The Ranch is positioned to become a hub for logistics, education, and lifestyle. Realtors who specialize in East Valley real estate should pay close attention—this project will directly impact buyer demand for both new builds and resale homes.
Investors will be eyeing multi-family opportunities.
First-time buyers will value the walkability and amenities.
Move-up buyers will see long-term appreciation in surrounding communities.
By understanding The Ranch now, Arizona realtors can position themselves as informed market experts for clients looking to buy, sell, or invest near Gilbert.
Expert Takeaway
The Ranch represents more than just another development—it’s a milestone for Arizona builders, Gilbert real estate, and the East Valley housing market. Realtors who get ahead of the curve by learning the details will be the ones buyers trust when demand surges.
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