By Sean Colón
In Arizona real estate, it’s often the pool, kitchen, or open floor plan that grabs buyers’ attention first. But many listings hide other features that—if showcased properly—can increase buyer interest, shorten days on market, and even bump up offers. As a realtor, highlighting these “hidden gems” can give your listings a competitive edge in today’s market. From shaded patios to RV gates, these overlooked details tell the story of Arizona living—and they deserve to shine in your marketing.
Why Small Details Matter in Arizona Real Estate
A recent study from the National Association of Realtors (NAR) shows that 97% of buyers use online photos to decide which homes they want to see in person. That means every feature you highlight (or forget) directly impacts showing requests.
In Metro Phoenix, where inventory is up nearly 14% year-over-year (AZ Big Media, 2025), it’s no longer just about “getting on the MLS”—it’s about making sure your listing stands out. By spotlighting features buyers often miss, you position yourself as the agent who knows how to maximize a property’s value.
The 7 Overlooked Features Arizona Buyers Love
1. Shaded Patios and Pergolas
Arizona buyers know shade is priceless. Outdoor spaces with covered patios or pergolas should be highlighted as true living areas—not just a backyard. When photographed at the right time of day with warm natural light, these spots instantly convey comfort and livability.
2. RV Gates and Parking
With Arizona’s popularity among RV owners and outdoor enthusiasts, an RV gate is more than a slab of concrete—it’s freedom and convenience. Highlighting this feature in listing photos can resonate strongly with buyers who don’t want to pay for off-site storage.
3. Energy-Efficient Windows and Insulation
Utility bills are a major concern for Arizona homeowners. According to SRP, energy costs can run 20–30% higher in the summer months. Calling attention to upgraded windows, shade screens, or additional insulation positions the home as a smart long-term investment.
4. Smart Home Features
From Nest thermostats to Ring doorbells, Arizona buyers increasingly expect tech-enabled homes. Even if it’s just a few smart upgrades, be sure to include them in your marketing—especially since 42% of buyers under 40 say smart features are a top priority (NAR, 2024).
5. Desert Landscaping
Low-maintenance, water-efficient yards are a selling point that often gets overlooked in photos. A well-designed xeriscape not only saves homeowners hundreds of gallons of water a year, but also showcases Arizona’s natural beauty. Pairing wide shots with close-up details of native plants can bring this to life.
6. Outdoor Kitchens and Fire Pits
Outdoor Kitchen and fire pit in Scottsdale, Arizona.
Arizona’s climate makes outdoor entertaining a huge part of daily living. Even if an outdoor kitchen is modest—a built-in grill, sink, or counter space—it should be staged and photographed like an extension of the home. Fire pits, too, add a cozy touch that buyers envision themselves using in the cooler months.
7. Extra Storage and Garages
Buyers often overlook garages, sheds, or storage areas in photos, yet these are huge decision points for families with hobbies or gear. Highlighting epoxy flooring, built-in cabinets, or simply the size of the space can set your listing apart.
Realtor Takeaway: Make Every Feature Count
By focusing on these overlooked elements, you’re not just selling a house—you’re selling the Arizona lifestyle. Consider these quick steps:
Stage and photograph overlooked features just like you would a kitchen or primary suite.
Call them out in listing descriptions using buyer-focused language: “perfect for RV storage” or “energy-efficient design for lower bills.”
Educate your sellers on how highlighting these features can directly impact value and time on market.
For more on showcasing lifestyle elements in your listings, check out my earlier blog on Virtual Staging for Arizona Homes to see how digital tools can amplify these features.
Final Thoughts
Arizona real estate is competitive, and buyers are more informed than ever. By spotlighting features like shaded patios, energy efficiency, and RV gates, you’ll not only attract more interest but also demonstrate your expertise as a realtor who knows what truly sells in the desert.
By the way, I help realtors improve their online and social media presence by providing beautiful photos of their listings. That is why I’ve created this FREE HOME PREP LIST for your clients to help your listings look their best. Feel free to share.